7 Factors To Keep In Mind When Searching For A Good Air Purifier

If you are on the lookout for an efficient air purifier, make sure you don’t forget about some essential factors. The two of the most important tones are ACH ratings and HEPA filtration. Given below is the list of some important factors that must be taken into account before you make this purchase. Read on to find out more.

1. Consider the size of your room

If you think you can install just any air purifier regardless of the size of your, you are going to make a big mistake. If you have a big room, make sure you check out different air purifiers, consult the customer service representatives, and then decide on a good unit.

With a small unit, you won’t be able to purify the air inside a large room. Therefore, considering the size of the unit is one of the most essential factors when it comes to purchasing this device.

2. Don’t buy a noisy unit

Will you be able to sleep in your bedroom with a lot of noise generated by an air purifier? Like most people, you won’t be able to sleep well if your air purifier is making a lot of noise throughout the night.

Therefore, you should choose an air purifier that does not produce noise more than 70 DB at full speed.

3. Check for HEPA Filters

What makes HEPA filters so special is their ability to filter at least 99.99% of particles in the air. Apart from this, some of these air purifiers are designed to purify the gases and foul odors. These units contain activated carbon filters in addition to HEPA filters.

4. Check the certification

Some domestic products come with claims that they can help control allergens. However, the reality is that most of these claims are full of exaggeration. If you want to make an informed decision, you should look for the certification of a product. These products pass a number of tests to make sure they can filter out harmful particles in an effective manner.

5. Go for a higher ACH rating

This is an interesting credit rating. It tells you how many times all of the air in your room has been filtered in one hour. So, what you need to do is invest in a unit that comes with a higher ACH rating. The good thing is that these units are known for their higher efficiency.

Therefore, if you want to avoid asthma and allergies, experts suggest that you purchase a unit that comes with a rating of a minimum of 4x. Since these units are much faster, they can purify your indoor air several times in 60 minutes.

6. Avoid units with Ozone Emission

The downside of some of these air purifiers is that they generate ozone continuously while filtering your indoor air. Since ozone is bad for your respiratory system, it is better that you avoid units that generate ozone while operating.

7. Upkeep

Most consumer-grade air purifiers come with a price tag of around $100. However, the price varies on the basis of a number of factors, such as the brand, size, and the type of filters. Apart from this, we suggest that you consider the maintenance factor before making your final call

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Investment Lessons Learned From Warren Buffet

Most people try to invest and make money but they often end up suffering losses as they make the same mistakes over and over again. Wannabe investors should try to learn and emulate the mind sets of rich people such as Bill Gates, Mark Zuckerberg, Michael Dell and Warren Buffet. Let us focus on Warren Buffet, who has been described as the best investor on the planet. These are some of the investment tips he sticks to:

1. Developer your investment mindset

Not all people are business oriented but we can improve our business minds by reading business related books. Warren Buffet invests a lot of his time studying business-related books.

2. Practicing patience in your investments

Whenever Buffett buys a stock, he buys into the company. This means he doesn’t sell the stock at every market boom or bust. He believes in the companies that he invests in for the long term and holds on to stocks until he longer believes or sees value in these companies. One of Buffett’s celebrated quotes, which illustrates his inclination for long-haul investments is, “Regardless of how awesome the ability or endeavors, a few things simply require significant investment. You can’t create a child in one month by getting nine ladies pregnant.”

3. Prioritize value

Sometimes, the amount we spend on something and the value we get from our purchase don’t relate. Buffett believes that investors need to understand that markets are driven by supply and demand and that buying into a company with solid growth during market down-turns are great opportunities to gain value. Buy a good stock at a great price.

4. Check your emotions when investing

Human emotions influence the market considerably more than any monetary model. Emotions can make people hopeful for something that has never happened or rarely occur. Buffett has recommended that controlling your emotions is considerably more imperative than your IQ. According to him, “Accomplishment in investing doesn’t associate with IQ. What you require is the demeanor to control the urges that cause other individuals harm in investing”.

5. Invest in what you are knowledgeable and passionate about

Buffett exhorts that you “never put resources into a business you don’t get.” Don’t put money into companies whose business you don’t understand.

If you don’t have adequate information about a company, it is much more difficult to understand how a company will perform in the long run and foresee what the company will become a couple of years down the line.

6. Live below your means

Despite a net worth of $87 billion dollars, Buffett lives in a shockingly unassuming home. He purchased his current home in Omaha, Nebraska for $31,500 in 1958 and, today, he calls it the 3rd best investment he’s ever made. Rather than wasting money to live lavishly, Buffett lives frugally and has reaped the benefits.

7. Save first then spend the rest

People tend to pay bills first, spend the rest, and save for last. According to Buffett, this is the wrong approach. Buffet prescribes that you should put aside a set amount of money each month as savings first, then pay your bills, then spend whatever is left over after paying bills.

8. Remember your roots

When he was in middle school, Buffett found a job as a paperboy delivering The Washington Post. He expanded that early activity into a deep-rooted association with the daily paper. Years later, his company, Berkshire Hathaway, became The Washington Posts’ biggest investor. Remember where you came from, your values, and you may discover unique opportunities for great investments.

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4 Tips to Improve Your Google Indexing

As you already know, if your website doesn’t get enough traffic from Google, you have to do something to improve its ranking on the search engine. A website with no traffic is no good. In fact, without visitors, no website is considered alive or valuable. So, if you want to make your website a popular one, you should get it a lot of visitors from Google. But the catch is that getting a blog or website ranked on the search engine is getting harder with the passage of time, as the task requires a great deal of time and effort. Below are 4 tips that can help you accomplish the task with ease.

1. Let Google Know You Are There

How do people do this? Well, Google does offer a submission form for new website owners to submit their website. This way the giant search engine comes to know about the existence of your new blog or site. But believe me you don’t have to go this way.

What you need to do is let the search monster discover your site through another reputable site. The former method is prone to spam masters, and most spammers go that way. Once the Google bots check out your site, the pages of your blog will get indexed, and each time you will post new content, Google will index it automatically and your blog ranking will continue to improve.

2. Perform on-site SEO

Once your blog pages get indexed by Google, your next step should be to check your site for on-page SEO. This is another very important factor that can get your website ranked among the top sites and blogs. Given below are the things that will help you improve your on-page SEO.

· Sitemap

· Internal linking of your blog pages

· Permalink structure

· HTML code

3. Authority links

If you want to rank higher, you need to keep two major factors in mind: quality links from authority sites and quality content. What does this mean? This means you have to find sites that you can get back links from. Ideally, the sites should be on the first five pages on Google for related search terms. Getting hundreds of low quality links won’t be of any use.

Here it’s important to note that the back links should come from sites or blogs that are related to your site or blog niche. Getting thousands of links from unrelated sites won’t work for you.

4. Monitor your performance

How can you find out if your blog ranking is improving? Well, there are a lot of online tools that you can use to check your website ranking. A simple way is to make a search on Google with the keywords you included in your content. If your website shows up on the first few pages for the terms you searched for, your rankings are improving.

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Top Reasons to Have Local SEO for Your Online Business

We all know search engine optimization’s importance. There are various online marketers those who are taking benefits of the concept of local SEO. As in the future, this marketing strategy will help the businesses for various reasons. All the local establishments, starting from the plumbers, accountants to the florists all can improve their online presence and make more revenue through the help of this tool. There are many professionals who have strong knowledge in this strategy and they help many companies to get the targeted audiences in the local area.

What do you mean by local search engine optimization?

Local SEO or the search engine optimization is one of the effective forms for online marketing. It helps the businesses in promoting their services to the customers who stays around within the exact time when they are wishing. This tool makes use of the search engines like the Google and several business directories like Qype, TouchLocal, Yelp and Superpages. There are thousands of customers locally who are using these services and they are choosing the best businesses in the area. The local SEO reduce the guesswork of the digital marketing. There are various reasons why most of the companies do use this tool for digital marketing strategies.

1. Local customers use the internet to get in touch with local businesses

It is one of the common reasons why most of the businesses are switching to local search engine strategies. In these days, more than 65% of the local customers are using various online platforms and directories to search for businesses as per their requirements. But, only 28-29% of people use the old papers to get references.

2. Increased mobile usage-

When businesses are using the local search engine strategies, they are depending more on the internet. This is one of the best platforms that help lots of companies to get the targeted customers and to prosper in the business.

3. Huge percentage of ROI

This is the most vital reasons to take help of local SEO. This tool gives returns on investment in a larger way. Unlike other types of advertising like papers and leaflets; this digital marketing tool saves time and highly effective in increasing profit. It is affordable too.

4. Local customers trust online reviews-

Almost all the local buyers trust the online reviews that are available on the sites. They go through each one of the testimonials and find out the best company among the lot. Thus, to get the trusted customers, local search engine tool games a vital role.

These are the benefits of availing the service of local SEO. If you want to take your business to a new horizon, hire the professional who is having experience and reputation in the market.

Rajib Saha is a reputed author and he writes various articles on the digital marketing strategies. He suggests the readers to take help of a Local SEO Company in India to get the best results.

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A Beginner’s Guide to Understand SEO

The term of SEO or the ” Search engine optimization” is usually referred to a process that involves the optimization of a website content and makes it appear on the initial pages of the search engines in order to make it user-friendly. It is the process that involves creating a content that is easy to find by the users and users can easily access the information without surfing too much on the search engines. This content is readily available.

For the process of search engine optimization, it is important to know about the few things that involve a number of steps to create search engine friendly content. If you are ready to post something or creating a content on the internet then it is very important to properly research the keywords. Each and everything you will do will be considered by the Google and it will give you the results. So initially check out the keywords that are mostly searched on the internet. You can easily find out the lists of all these keywords.

The another phase is to create a content that is rich in these keywords. Keep that thing in mind that the title, initial paragraph and the last part of the content should contain these keywords. It will grab more attention of the readers and will also make it search engine friendly.

Try to make the content informative. Try to add some new information. Put maximum effort to get the best results. It has also been observed that Google and other search engines give preference to the content that is lengthy. Usually, it is good to keep the length of the content more than 500 words but it will be good if you will create the content containing up to 2000 words. There are more chances for such content to get the higher rankings on the search engines.

The next step is to optimize the optimization of the content that you have generated. For that reason, there are multiple tools like word press that will allow you to get the free plug-in. It is very important to keep an eye on the content of your blog or website. Try to avoid the long paragraphs and unnecessary sentences. Try to make the content user-friendly and instructive. Once you have done with it, now the next step is to show your content to public by promoting it. You can simply share it on social media or link back your content by commenting on blog posts and forums. When you will adopt a proper methodology of SEO and will avoid the things to do chaotically then the results will be exceptional.

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Easy Ways to Make Money Online

If you’ve been looking for easy ways to make money online, I’m sorry to disappoint you. Don’t get me wrong. Easy ways to make money online do exist. However, they are not going to be found on any list you come across on the Internet. Why? Because most of those “easy” ways don’t really work.

Do they work in reality? Not really. Will you earn extra money doing it though? Sure, but you will also make more from your nine to five job. The hard truth is that there are only real easy ways to make money from home.

What are these easy ways to make money from home? Well, for starters, you could write blogs for other people. You could also use social media as a way to make money from home. In either case, you will have to set up your own blog or website.

You could also sign up with an affiliate program and sell other people’s products. If you’re selling someone else’s product, all you have to do is display the link on your site. From there, visitors to your site will click on the link and then make a purchase. That’s pretty simple, but if you can find a way to make extra earnings, your earnings could be very substantial.

However, what if you can’t find any extra tools to help others? That’s fine. You can still make extra money by selling your skills. There are plenty of individuals who are interested in selling their skills to others. You can teach them how to do something, and then once they’ve learned the technique, you charge them a fee. Some folks won’t mind paying a fee to learn something new, and if you can make your tutorial downloadable and easy to follow, you can have a booming internet business selling other peoples’ skills.

Finally, you can earn money from home by developing your own website. This is probably the easiest way to earn a side income from home. It won’t make you rich, but it will help you supplement your income. And it’s a great way to help your loved ones. If you’re looking for a fun way to make extra cash at home, you can’t go wrong by exploring all the possibilities.

The truth is that there are several different ways to make money from home. It’s important to explore all your options, as it varies greatly from person to person. That’s why it’s so crucial to have extra tools to use. However, if you can’t find any extra tools, you’ll have to develop some on your own. It varies wildly. And it will largely depend on what kind of skills you possess.

Extra tools for extra earnings are basically everywhere. You just need to be resourceful. But you should also realize that you won’t be paid an hourly rate by any means. The earning potential can be quite great, but it depends on your ability to market yourself. So as long as you have a product or service that people want, you could earn a side income with ease.

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Essential Tools Necessary for Professional Carpet Cleaning

Carpet is an integral part of floor decor, uplifting the visual appeal of the space with its sleek texture. However, these carpets are prone to wear and tear due to daily foot traffic, dirt, dust mites and occasional spills. To ensure a clean and well-maintained carpet, periodic carpet cleaning using the right tools and equipment is of paramount importance. Cleaning with the standard home cleaning supplies simply does not produce the desired result.

Here are the five most widely used equipment used by professionals for a thorough carpet cleaning.

Portable Cleaning Tools
For smaller areas, carpet cleaning experts use portable equipment, which are relatively large machines but is easy to carry. These machines are available in various types depending on the purposes of their uses. The portable equipment is designed for various methods of carpet cleaning based on the kind of carpet and the customer’s preference like carpet shampooing, bonnet cleaning, encapsulation, hot water extraction or dry carpet cleaning. Professional companies carry most of these portable tools with them to perform cleaning, adopting various approaches with the machines for the different methods.

Some other portable types of equipment that professional services use are as follows:

Vacuum Cleaner: A vacuum cleaner is an essential carpet cleaning tool to tidy up the carpets and complete the cleaning procedure.

Defoamer: Foam can reduce the effectiveness of the cleaning process. Hence carpet cleaners use defoamer to remove the foam and speed up the drying process. These defoamers are a mixture of silicone or oils that are effective in removing the foam.

Air Scrubber: This device works as an air filtration system and is used during dry cleaning to get rid of airborne particulates, fungi, and foul odours from the carpet. The scrubber is used after a deep cleaning job to increase the air quality in the room.

Carpet Cleaning Wand: This is the primary tool in the cleaning process. The wand is used to spray the cleaning solution as water jets, which is then sucked back through the vacuum slot in the equipment. While rotary cleaners work best for shaggy carpets, wool carpets are best cleaned with wands to prevent any kind of damage to the carpet fibres. It is not possible to use a pro extractor without one.

Crevice Tools:These are special tools to clean crevices like those between the stairs, areas that are difficult to reach and upholstery cleaning.

Protective Tools: To protect furniture and other items from suffering any kind of damage while cleaning, professionals use these protective accessories like furniture protectors, caution signs, straps, corner guards, and chemical racks.

Ventilation Assister: On completion of wet cleaning methods, service providers may blow fans to expedite the drying of the carpet.

Truck-Mounted Cleaning Equipment
These are heavy-duty cleaners suitable for cleaning larger spaces. However, it must not be inferred that truck-mounted cleaners are only used for larger commercial workspaces. There are many homes that opt for them due to certain advantages like these powerful cleaners do not mess the area cleaned since the machines draw water out of the building as the cleaning process continues instead of draining them into the toilet or sink.

These are some of the vital equipment necessary for deep cleaning of the carpet. It needs mentioning that the use of tools depends on the nature of the carpet and the type of cleaning service chosen. Before hiring the services of professional cleaners, it makes sense to find out the kind of carpet cleaning your want and if the service provider has the right tools and equipment to perform the job successfully.

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5 Ways All Online Businesses Can Benefit From Local Marketing

Even if you have an international business, there are many ways that you can benefit from locally based marketing. Local marketing can also be a key to catapulting you to global markets if you know what you’re doing and why you’re doing it.

1. Vastly Improves Your Search Engine Rankings

Location-based marketing helps you get a higher search ranking because whenever anyone searches for you in that location, you’ll show up in some of the first pages of search. Even if people don’t type their location, the local businesses show up first for each search. This gives you a fantastic opportunity to attract your audience using local marketing.

2. It’s Inexpensive and Has a High ROI

Many aspects of local marketing are free. For example, putting up content that has location-based keywords, adding information to various platforms that include the right keywords for your location will improve your search results without spending a dime. Adding location-based information to advertisements will generate even more return.

3. Engage with Customers More

When you are more focused on the customer’s location, you can take advantage of some of the automatic trust you get by being focused on a location in your SEO and advertisements. You can use your actual location to get started, even if you want your business to be an international or national business. However, you don’t have to. You can focus on anyone’s location if you know you have an audience there.

4. Attract More Customers

Locally based marketing can help you attract new customers by placing the focus on one location at a time (you can do this simultaneously though) through your advertising and marketing methods. For example, if you know that you have a lot of clients in a region of Georgia in the USA focus your advertising and marketing there.

5. Become a Locally Renowned Expert

One fun and effective way to use local marketing to your benefit is to become a local expert. Start with your location or a major city near your location. Send out press releases, get interviews on local news stations, and submit articles in local publications. Then market each event that you do so that you soon become known as a local expert.

Local marketing can benefit any type of online business. It doesn’t matter if your business is only local or not. Of course, if your business is local, you’re going to benefit from local marketing even more. Ensuring that your business shows up in local search will attract more customers, ensure that you become more attractive yourself, and will enable you to become a local expert.

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Detailed Insight of Online Trading

Introduction:

Online trading has become very popular nowadays. Millions of people worldwide are engaged in this form of trading. It usually meant trading off stocks. It has become as common as doing shopping. There are three things that one needs to start doing this trading:

A device (mobile or computer)
A stable internet connection
A banking application
Enough funds and balance in a bank’s account

If someone has sound knowledge about the stock market and related formation, they can make amazing profits from it.

The functions of a broker:

An important part of online trading is a broker. He is someone who buys and sells things (assets) on behalf of others. Due to the advancement of technology, online brokerage has come into the picture. Online brokers are similar to normal brokers. They too buy and sell assets and do transactions between a buyer and a seller, but just on the internet.

A broker is an intermediary between the two individuals (buyers and sellers). A brokerage can be broadly classified into three types: Online brokerage, discount brokerage, and full-service brokerage. A discount brokerage usually helps to buy and sell assets but at a reduced commissioned rate. The third type is the full-service brokerage provides detailed information and assistance regarding online trading and the stock market, and everything else related to it. A broker has various functions to perform. Following is the list of functions of a broker explained in detail.

The primary function of a broker is to do something for an individual on his or her behalf on the financial side. It mostly includes buying and selling assets and looking after other transactions. There are other functions too, like providing information regarding trading.

Advantages of an online trading platform:

There are various advantages of this trading. It is usually simple and does not cost a lot of money. One has complete control over what they want to do on the platform. It is quick and convenient. Chances of errors are pretty less when it comes to online trading and using online trade apps. The user has the option to keep a check on the investment at all times. One of the most significant advantages of trading on online platforms is that users can get notifications regarding prices and other information via emails or messages. There are lots of trustworthy online trading platforms. Some of the popular ones are eToro, Upstox Pro, Zerodha KITE, Fidelity, and many more.

Some safety measures while doing trading:

One must not make a transaction using a public device or sitting in a cybercafé. One should log out every time after the job is done. Personal computers and mobile phones need to be secured from viruses by anti-virus software. Online trading can be very convenient, quick, and lucrative only if done properly, keeping in mind all the safety measures and being very careful during the transactions. Otherwise, one might end up losing a lot of money or funds in it.

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The Rise of Online Payment Gateways

The cashless payment system is growing exponentially with evolving payment methods, rising e-commerce use, enhanced broadband connectivity, and emergence of new technologies. Can increasing incidences of cyberattacks and spams hamper the growth of online payment market or will it continue to grow at a rapid rate?

The global digital payment industry is expected to hit the USD6.6 trillion mark in 2021, registering around a 40% jump in two years. The cashless payment methods are rapidly evolving with ground-breaking innovations such as mobile wallets, peer-to-peer (P2P) mobile payments, real-time payments, and cryptocurrencies. In the growing digital age, many payment technology companies are collaborating with traditional financial institutions to cater to the latest consumer and merchant preferences. Due to enhanced broadband connectivity, increasing mobile commerce, emergence of new technologies such as Virtual Reality, Artificial Intelligence, and rapid digitization, billions of people have started embracing contactless payments in both developed and emerging countries. Besides, surging e-commerce businesses, digital remittances, digital business payments, and mobile B2B payments are boosting the non-cash transaction ecosystem.

Cashless transaction method users across various generations are widely adopting the digital peer-to-peer (P2P) apps as they are more appealing and flexible to use. In-app payments or tap-and-go transactions take seconds at the checkout and allow users to make payments anytime and anywhere. Tokenization, encryption, Secure Sockets Layer (SSL), etc., offer multiple ways of securing payments while enabling digital transactions. Moreover, the users do not have to fill in information every time to complete the payment process. Thus, online payment gateways play a crucial role in the economic growth, enabling trade in the modern economy. With social distancing rules in place, digital payments have become an obligation for contactless transactions rather than just a transaction alternative to prevent the spread of coronavirus.

Digital Commerce Empowering Businesses
Electronic payment systems have become a crucial part of businesses as consumer inclination towards online shopping is expanding. With broadening internet penetration, increasing use of smartphones, and diverse options for e-transactions, most consumers are preferring online channels over traditional brick-and-mortar stores for shopping. Therefore, businesses are shifting online with an electronic payment solution to maximize their profit earnings. Automating the electronic payment system eliminates the scope of errors and saves a considerable amount of time and effort. High standards for detecting and preventing fraud in digital transaction systems and AI-based fraud detections protect users from security breaches. By providing the flexibility for making payments through credit/debit cards, mobile money, e-Wallet, etc., the businesses can expand their customer base. The electronic payment process improves customer satisfaction as customers do not need to count cash or deal with paperwork whenever they want to make the transaction.

Biometric Authentication Enhancing Security
Biometric authentication involves recognizing biometric features and structural characteristics to verify the identification of an individual. The verification method can involve fingerprint scanning, facial recognition, voice recognition, vein mapping, iris detection, and heartbeat analysis. With the rise in identity theft and fraud, biometric authentication has become a reliable and secure alternative for making digital transactions. According to a recent research, biometrically verified mobile commerce transactions are expected to constitute a massive 57% of the total biometric transaction by 2023. Biometric payment cards are also becoming popular as they support tap-and-go payments, allowing users to make faster digital transactions. The digital payment technology provider, Worldline is partnering up with the French FinTech, A3BC (Anything Anywhere Anytime Biometric Connection), to protect mobile phones from intrusion with a two-factor authentication process. The combined solution eliminates identification through a single touch, rather it recognizes fingerprints through a picture of the hand. MasterCard is planning to bring FinGo’s vein-scanning payment solution that facilitates users to authenticate transactions.

Dominance of Mobile Wallets
In 2019, mobile wallets overtook credit cards to become the highly adopted payment type globally. Digital wallets offer flexibility to users to store multiple payment methods in one digital home and turn cash into electronic money required for online or in-store purchases. Financial institutions have already started to embrace the digital wallet trend by offering virtual cards to business customers. The virtual cards stored in digital wallets consist of details like 16-digit card number, CVV code, date of expiry and work just like the physical plastic card. Currently, only 37% of merchants support mobile payments at the point of sale, but with the rising adoption, merchants are willing to invest in technologies facilitating digital wallets. The virtual wallets can save money due to low processing costs as they limit transaction values and frequency. Artificial Intelligence (AI) is improving the user experience with regards to transactions with ChatBots, designed to execute and robotize essential exchanges as per the user’s interest. Besides, cryptographic money-based e-wallets are being embraced by new companies to small-medium organizations for storing digital money. Smart voice technology is contributing to the growth of smart voice wallets ever since Amazon propelled the principle of this platform, which is now being followed by Google and Apple.

E-Commerce Boom Accelerating Digital Payment Market Growth
E-commerce growth at an exponential rate is creating shock waves, and the sonic boom is reverberating across the FinTech sector. The growth of many e-commerce companies is driven by the kind of financial services they provide. Digital transactions make it convenient for the buyer and seller to make transactions and remain loyal to the market space. The COVID-19 pandemic added a different dimension to e-commerce innovation, introducing newer trends such as payment alternatives at checkouts (not with digital wallets), virtual cards, QR codes, and other touchless transactions. Besides, the Buy Now Pay Later (BNPL) trend is dominating the e-commerce industry as it relieves the financial burden on the buyer. BNPL involves a soft credit check, so the consumers can buy what they need, keep the inventory moving, and pay overtime without affecting their credit score. BNPL provides businesses with much-needed liquidity and greater flexibility at the checkout.

Influence of COVID-19 Pandemic on Digital Payment Market Growth
Digital payment systems have moved beyond their peer-to-peer (P2P) transfers and bill payments. The COVID-19 pandemic allowed digital payment systems to showcase their strengths, such as a strong understanding of hyper-local markets and its ability to establish strong local partnerships. Businesses and consumers increasingly “went digital” for providing and purchasing goods and services online. When the pandemic hit, people did not want to touch or exchange cash due to the paranoia of catching the infection from physical currencies. Several governments around the world introduced digital financial transfers to provide COVID-assistance. Owing to lockdown measures, consumers shifted to online platforms, which catapulted the demand for digital payment systems. Now, digital platforms have become an essential component of people’s lives, and consumers are more likely to continue shopping online in the post-pandemic period. The dramatic shift in consumer behavior is likely to augment the demand for e-payment systems even more. Therefore, companies are focusing their attention on digital mediums to meet the new customer demands and thrive businesses in the changing market scenario. Organizations are reimagining customer journeys to reduce friction and provide new security features. Payment companies such as PayPal and Square Cash are staffing up across the board to better understand the rearrangement of societal norms and stabilize the business in the near future.

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